1. Make your article scan ready.
2. Keep it short.
3. Make your title sizzle
4. Talk to your target audience
5. Make it web professional
6. Don't spice the article with "optimized" keywords to flatter search engines -- this how-to is about how to write successfully for the web, not search engines, after all
7.  Appeal to emotion especially if you're trying to sell something
8.   Use a good description for link text
9. Keep it clean

Writing and preparing content for the Web requires a different approach from writing and preparing content for print documents and publications. In addition, writing copy for the Web that grabs attention and gets the results you want takes special skill and attention, whether you're trying to sell products or services at a business or commercial site or if you just want to let people know the latest at your personal site. The resources below are annotated links to highly authoritative articles, tips and information specific to content writing, development, and preparation for Web sites. You'll also find where writers, editors, content developers, and publishers can find each other.