The shopping cart
describes the success with which a user can perform their objectives on the
site. Bigger online shopping carts, such as Amazon.com and Wal-Mart.com, works
smoothly because they are big company and detail with larger inventories. Just
having an ecommerce website does not guarantee that customers would
automatically start flowing in. It doesn't guarantee that customers will even
like your website's ecommerce functionality. The key to ensuring that your
ecommerce website works as you expect it to lies in the usability of your
shopping cart. If your shopping cart is user friendly, more customers will like
the experience of transacting with your website. If the shopping cart is not
designed keeping the shopping cart usability best practices in mind, there's a
good chance that customers will not have the best experience during a
transaction. This can result in shopping cart abandonment, dissatisfied
customers, and an adverse impact on the reputation and image of your business
as a whole.
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